lundi, mars 16 2009
Par Christophe Remy
à 10:05 dans Delabuzz
L'anti soirée Barclay...
Quand Adidas s'associe au duo, originaire de Manchester : The Tings Tings...
... ça donne un happening artistico-guerilla-marketing ultra réussi...
La marque allemande et les artistes britanniques qui avaient déjà collaborés dans ce spot magnifique, innovent décidément dans le concept publicitaire décalé.
Le 27 février dernier, Adidas organisait un showcase privé avec The Tings Tings (si si vous savez ceux qui chantent l'obsédant : "That's not my name...") dans un espace dédié, entièrement blanc.
Le groupe était lui aussi en blanc, portant les vêtements de la ligne Adidas Orginals, tout comme son public de privilégiés...
L'organisateur n'avait plus qu'à distribuer : stylos, markers, pistolets à peinture pour "customiser" tout ce qui se trouvait dans la pièce pendant le concert.
Tout simplement : jouissif !!!
Commentaires
Ca c'est du coup publicitaire génial.
Non seulement les Tings Tings c'est chouette mais avec l'opération ravalement de facade..
miam :)
C'est un peu la version marketing du festival Holi chez les Hindou.
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